Venom I don’t see being a success. Well, I expect it will make a profit because the character is incredibly popular, but I don’t see it being marked critically as a hit or being a runaway hit that brings all types of audiences to the theater. Especially since many were hoping for an R-rated take on the character. Instead, Sony chose to edited it so as to acquire a PG-13 rating (See their motivations here).
One thing can be said, the marketing hasn’t been awful for the film, particularly the posters that have been released. The new IMAX poster released today, by lead actor Tom Hardy himself on his Instagram page, is an example of such simple but pleasing artwork. I expect though this might sum up what kind of film audiences will get. Simple and pleasing. Not exceptional, but passable. As only Sony could do. Check out the poster below:
Venom co-stars Michelle Williams, Riz Ahmed, Scott Haze, and Reid Scott. It is directed by Ruben Fleischer and is set to hit theaters on October 5th.